Different Sites for Different Purposes
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The internet is an important tool for the tourist
industry since many people will turn first to the internet to find lodging
when they make travel plans.
The owners of Log Spirit have two goals for their
website. First, they want potential guests to find their web site when
they they use search engines like Google and Yahoo. Second, they want
guests to see the the unique and beautiful lodge. The website has many
pictures of the lodge and grounds as well as useful information about
North Idaho.
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Organizations like home owners associations,
government bodies, cultural or recreational groups may have information
that they wish to make available to members and other interested parties.
Spirit Lake East is a private community with over
200 owners and residents. The website is one method of communication
with the owners and a major goal is to build a community spirit. Since
it is information and text heavy, the design elements are reduced to
a minimum to leave space for the text. The simple design also makes
it easy to maintain and enhance the site.

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Artisans and Fine Artists need a way to communicate
with collectors: display art work, sell artwork or related products
and describe the artist's background and interests.
Singing Colors Studio is an informational site for
the artist. Like many others, the artist has opted for a simpler site,
recognizing that collectors usually do not buy artwork without seeing
the actual piece. Instead, the artist uses the site to show the work
and tell the collectors more about the her background and interests.

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Whether the goal is earning a living or helping
others, small organizations need to tell the world what they do and
how they do it. The website needs to balance the need for a distinctive
and memorable style with the need to communicate clearly.
Living with Gusto is a non-profit dedicated to providing
medical care to older cats and other cats who may be less-adoptable
because of injuries or illness. Inspired by a very special cat, the
organization raises money from donations and sale of products. The goal
of the site is to pursuade others of the importance of the organization's
work through stories and pictures. In addition, the site provides a
portal for information about feline health and related topics. The site
also includes links to PayPal for donations and to a site where the
organization's products are sold.

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